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David Ellison breaks silence on Paramount-Warner Bros mega merger

Paramount Skydance CEO David Ellison defends his company’s $110bn takeover of Warner Bros. Discovery, arguing opposition relies on an outdated vision of Hollywood and that the merged entity would maintain competitive positioning against tech giants.

Saudi-led group completes $55bn purchase of gaming giant EA

A Saudi-led investment group led by Public Investment Fund has completed a $55 billion acquisition of video game company Electronic Arts, taking the company private in what is considered the largest leveraged buyout in history.

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6 Lead Generation Ideas for Small Businesses

6 Lead Generation Ideas for Small Businesses

Alt Title: A Small Business Guide to Lead Generation As a small business, you face a distinct disadvantage in the resource department. Whereas larger organizations have five-, six-, and seven-figure marketing budgets, you’re forced to scrape by with a very limited...

5 Benefits Of Self Storage For Business Owners

5 Benefits Of Self Storage For Business Owners

Find out why you should consider self storage for your business to minimise your storage costs and keep the business finances as healthy as possible in these challenging economic times. The worldwide economy is going through somewhat of a challenging time, as the...

What Are the Most Important Marketing KPIs?

Which Marketing KPIs Are Most Important? Key performance indicators (KPIs) give an indication of your strategy’s performance as concisely as possible. With a single number, or a collection of different numbers, you can get a snapshot of what’s going right—or...

Top Myths About Outsourcing

Outsourcing is fast-becoming one of the most commonly used business practices for modern companies all over the world. Outsourcing is used because it carries many benefits, but there are also some myths about outsourcing out there floating around that are easily...